Core Insights - VistaPrint has appointed Dave DeSandre as Senior Vice President of North America, Category Management, effective December 1, 2025, to enhance its business operations in North America [1] - DeSandre will focus on category transformation, product innovation, customer experience, and commercial strategy execution [1] - He brings over two decades of industry experience, previously serving as Chief Commercial Officer at Wayfair Professional, where he helped scale the B2B platform into a multi-billion dollar business [1] Company Strategy - The company aims to leverage its global manufacturing scale and capabilities to empower small businesses and unlock new growth in the North American market [1] - DeSandre's role will involve cross-functional collaboration to drive results across manufacturing, technology, product experience, and marketing [1] - The CEO of VistaPrint, Florian Baumgartner, emphasized the importance of customer-centric solutions and the need for great talent within the organization [1]