Core Concept - Wendy's is launching a limited-time collaboration with Netflix's show Wednesday, introducing the "Meal of Misfortune" featuring unique menu items inspired by the show [1][3]. Product Details - The Meal of Misfortune includes four mystery sauces called "Dips of Dread," "Rest in 10-Piece" Nuggets, "Cursed & Crispy" Fries, and a "Raven's Blood" Frosty, all in custom packaging [2][4]. - The meal will be available starting August 4 in the U.S. and August 11 in Canada, with availability in Puerto Rico, Bahamas, and Guam [3]. Marketing Strategy - The collaboration is described as a unique partnership, emphasizing the cultural significance of both Wendy's and Wednesday Addams, appealing to customers with a bold and unconventional marketing approach [6]. - An interactive game called "Escape from Wednesday's Woe" will be available in the Wendy's app, offering a chance to win $10,000, further engaging customers [6]. Brand Identity - Wendy's is positioned as a brand that challenges conventions and embraces a customer-obsessed philosophy, aligning with the dark humor of Wednesday Addams [6]. - The company has a long-standing commitment to quality food and community support, as evidenced by its foundation supporting adoption [7].