Core Insights - Facet has expanded its flat-fee membership plans to include tax preparation and filing services, utilizing technology from april, an embedded year-round tax platform [1][2] - The membership base has grown to over 24,000 members with a total of $5 billion in assets, offering services such as financial planning, estate planning, insurance, direct indexing, and alternatives [2][3] Company Strategy - Facet targets the mass affluent market, defined as households with less than $2 million in net worth, estimating around 100 million households could benefit from financial advisory services [3][4] - The company aims to create a comprehensive financial hub that integrates various financial services, emphasizing the importance of advice and actionable plans for its members [4][5] Service Offerings - Tax preparation was identified as a highly requested service, complementing existing tax planning and strategy offerings [5] - Membership tiers vary in the level of tax assistance provided, with "plus" members receiving online tax filing with expert review, while "complete" members have their entire tax return managed by a certified tax professional [5]