Financial Data and Key Metrics Changes - The company reported a positive same-store sales comp of +0.3% and total revenue growth of +2.3% for the December quarter [4] - The events business showed its best performance in years, ending nearly flat for the quarter, indicating a turnaround [4][5] - Investments in payroll, marketing, and activity levels were made to drive traffic, although not all spending generated the expected ROI, particularly in incremental labor [5] Business Line Data and Key Metrics Changes - Retail and leagues performed well, contributing to the overall revenue growth, while the events business began to recover [4] - Retail comp was reported at 1.7%, with food sales outperforming at +10.9%, while alcohol sales were down by 4.7% [29] - The company is focusing on a zero-proof beverage program, which has shown positive results, and plans to introduce new offerings like Dirty Soda and Boba drinks [30] Market Data and Key Metrics Changes - The company closed on the acquisition of Raging Waters, which is expected to contribute significantly to EBITDA in the upcoming quarters [6] - The company operates approximately 100 Lucky Strike locations and plans to sunset the Bowlero brand by the end of the calendar year, simplifying its portfolio [7] Company Strategy and Development Direction - The company is shifting towards a balanced approach that emphasizes both same-store sales growth and EBITDA expansion, with more targeted investments [5] - A refreshed AMF look is planned for rollout later this year, aiming to strengthen its value-oriented offering and differentiate it from Lucky Strike [8] - The company aims to build critical mass in the Lucky Strike brand, expecting to reach 200 locations by the end of 2026, which will enhance marketing efforts [63][64] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in achieving EBITDA guidance despite challenges, citing strong performance in retail and leagues as well as a turnaround in the events business [10][12] - The company anticipates significant seasonal lift to earnings from its water parks and family entertainment centers as summer approaches [6][46] - Management acknowledged the impact of recent snowstorms on revenue but remains optimistic about the overall performance moving forward [70] Other Important Information - The company has made significant investments in marketing, resulting in a 200% increase in media impressions and a 28% increase in online revenue year-over-year [22] - The company is focused on optimizing labor costs and marketing efficiency to improve profitability [35][38] Q&A Session Summary Question: Why didn't the company lower EBITDA guidance for the full year? - Management expressed confidence in achieving guidance due to a turnaround in the events business and strong performance in retail and leagues [10][11] Question: What were the main drags on margins in the second quarter? - Direct drags included increased payroll costs, marketing investments, and labor inefficiencies [15] Question: What initiatives have been made to rebuild the events business? - Dynamic pricing strategies were implemented, which helped recover from previous declines in the events business [19][20] Question: How did food and beverage sales trend during the quarter? - Retail food sales grew by 10.9%, while alcohol sales were down, prompting a shift towards zero-proof beverage offerings [29][30] Question: What are the prospects for growth in the water parks? - The company has plans for expansions and improvements in its water parks, which are expected to yield high returns [51][55] Question: How should investors think about the next 50 Lucky Strike conversions? - The upcoming conversions are expected to follow a similar pattern to the first 100, with a focus on building brand presence in various markets [61][63]

"We're thrilled to bring back our 'Free Swig for a Year' campaign to ring in 2026 with our customers and fans," said Dylan Roeder, Chief Marketing Officer for Swig. "Our fans mean the world to us, and we wanted to craft an experience that is as playful as all the different dirty sodas that make their day. This year's Gold Tumbler giveaway offers more ways than ever to play, from Instagram DMs to collectibles, encouraging customers to connect with us and celebrate the new year by having Swig-inspired fun tog ...