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Bath & Body Works(BBWI) - 2026 Q2 - Earnings Call Transcript
2025-08-28 13:30
Financial Data and Key Metrics Changes - The company reported net sales of $1.5 billion, an increase of 1.5% compared to the prior year, achieving results at the high end of guidance [24][29] - Adjusted earnings per diluted share were $0.37, also at the high end of guidance [24] - Gross profit rate improved to 41.3%, up 30 basis points year-over-year, despite a $16 million headwind from tariffs [32] - Adjusted SG&A as a percentage of net sales was 30.2%, representing a 110 basis point deleverage compared to the prior year [32] Business Line Data and Key Metrics Changes - The sanitizer business performed well, with positive consumer response to new products [26] - Men's business showed growth, particularly highlighted during Father's Day [26] - Body Care category was disappointing, down low single digits, with stronger results during the semiannual sale [94] Market Data and Key Metrics Changes - U.S. and Canadian stores net sales totaled $1.2 billion, a 5% increase versus the prior year [30] - Direct net sales were $267 million, a decrease of 10% compared to last year, but down only 3% when adjusted for Buy Online Pickup in Store [30] - International net sales were $86 million, a decline of 3%, attributed to timing of shipments [31] Company Strategy and Development Direction - The company aims to position itself as a global leader in home fragrance and personal care, focusing on product innovation and alternative distribution [8][11] - A multi-year partnership with Disney was announced, building on previous successful collaborations [12] - The company is enhancing its digital platform to improve consumer experience and drive sales [13][14] Management's Comments on Operating Environment and Future Outlook - Management noted that consumers are cautious and value-seeking, prioritizing purchases that support personal well-being [5] - The company is confident in its ability to absorb tariff impacts and is focused on mitigating costs through strategic sourcing and operational efficiencies [36][56] - Management expressed optimism about the potential for growth, particularly in digital channels and new consumer engagement strategies [60][74] Other Important Information - The company plans to increase share repurchases from $300 million to $400 million [39] - Capital expenditures for the year are expected to be between $250 million and $270 million, focusing on real estate and technology [39] Q&A Session Summary Question: Assessment of opportunities ahead and traffic trends - Management sees more opportunities for growth than initially expected, with a focus on digital platforms and product efficacy [42] - Traffic was up in Q2, with June being particularly strong, while July normalized after the Halloween launch [48] Question: Marketing changes and customer response - Marketing efforts are shifting to focus on emotional connections rather than pricing, with positive consumer responses noted [51][52] Question: Tariff impact between Q3 and Q4 - Q3 is expected to be disproportionately impacted by tariffs, with a $40 million effect on margins [56] Question: Contribution from campus stores and future wholesale opportunities - The campus bookstore initiative is seen as a strategic move to reach younger consumers, with further distribution opportunities being explored [88] Question: Drivers of SG&A deleverage - SG&A pressure is attributed to higher healthcare costs and strategic investments, with ongoing efforts to offset these impacts [90] Question: Digital business outlook and improvements - The digital platform is not meeting expectations, but improvements are underway, including a new app and enhanced online experience [74][75]