Core Insights - El Pollo Loco has opened its 500th restaurant, marking a significant milestone in the company's growth and expansion during its 50th anniversary year [1][2] - The new location in Colorado Springs is part of a broader strategy to expand outside California, with 10 new openings planned for 2025 [2][3] - The company is experiencing strong interest from franchisees, indicating confidence in its brand and growth potential [3] Expansion and Growth - The opening of the 500th restaurant reflects El Pollo Loco's evolution from a regional favorite to a brand with national growth momentum [2] - The company has a robust development pipeline, with additional restaurants under construction in cities like El Paso, Dallas, Albuquerque, and the Greater Seattle area [3] - El Pollo Loco aims to further expand its U.S. footprint in 2025 and beyond, with a focus on both current and emerging markets [7] Marketing and Brand Strategy - The brand launched the Let's Get Loco™ manifesto video to celebrate its 50th anniversary, emphasizing its commitment to fire-grilled chicken and bold flavors [4] - Menu innovations include new offerings such as Mango Habanero Chicken and expanded quesadilla options, aimed at enhancing customer appeal [5] - El Pollo Loco has engaged in cultural activations by partnering with athletes to introduce its products to new audiences [6] Company Overview - El Pollo Loco is recognized as the leading fire-grilled chicken restaurant in the U.S., known for its flavorful and healthier offerings [8] - The company operates over 500 locations across several states and has expanded internationally with licensed locations in the Philippines [9]