Core Insights - Chipotle Mexican Grill is launching a free double protein offer on January 13, 2026, to cater to consumers focusing on active lifestyles in January [1][5] - The initiative aligns with the growing trend of Americans prioritizing protein intake, with 70% of Americans emphasizing protein in their diets [3] Product Offerings - The Double High Protein Bowl contains 81g of protein, 11g of fiber, and 760 calories, featuring double Adobo Chicken and various fresh ingredients [2][6] - Chipotle's High Protein Menu includes items with protein content ranging from 15g to 81g, such as the High Protein–High Fiber Bowl and the High Protein Cup [3][5] Marketing Strategy - The promotion targets Chipotle Rewards members, allowing them to receive a free double protein portion on bowls, burritos, and salads using the code PROTEIN [6][7] - The marketing emphasizes the appeal of clean protein options, with Adobo Chicken being humanely raised and antibiotic-free [4][6] Consumer Trends - Over one-third of Americans have increased their protein intake in the past year, indicating a shift towards higher protein consumption [3] - The promotion is strategically timed on a popular workout day, reinforcing Chipotle's positioning as a go-to option for athletes and health-conscious consumers [3][6]

The results for the most recent quarter painted a similar picture as well. Revenues for the third quarter ended Sept. 30, 2025, came in at $3 billion. This denoted a yearly growth of 7.5% with the core Food and Beverage revenue going up by 7.6% in the same period to $2.99 billion. However, comparable restaurant sales remaining flat was a concern as inflationary pressures continued to hit discretionary spending of consumers. Consequently, the number of permanent closures in the September quarter rose to 4 fr ...