Core Insights - Dove has partnered with Madison Square Garden Entertainment Corp. to become an Official Partner of the Rockettes, coinciding with their 100th anniversary and the 2025 Christmas Spectacular [1][4] - The partnership will feature Dove's Holiday Treats Limited-Edition Collection, which includes six festive fragrances and a new Body Mist format, available nationwide [1][6] Product Offerings - The Holiday Treats Limited-Edition Collection includes Body Wash, Beauty Bar, Scrubs, Deodorant, Liquid Hand Wash, and new Body Mist formats [1][4] - The collection features six seasonal scents: Sugar Cookie Sprinkle, Peppermint Bark, Spiced Chai Latte, Frosted Plum Berry, Gingerbread Delight, and Hot Cocoa Swirl, with some being exclusive to specific retailers [7][5] Marketing and Activations - Multiple activations will take place at Radio City Music Hall, including a photobooth, product integration in lounges, and product gifting for audience members after select shows [3] - The collection will be prominently featured in a Times Square billboard during the Christmas Spectacular, which attracts over one million guests during its eight-week run [3] Availability and Pricing - The Dove Holiday Treats Limited-Edition Collection is available in stores and online from $3.99 to $7.99 each, and will be sold through January 2026, while supplies last [6]