Core Insights - Walt Disney Co. has signed a new multiyear deal with DraftKings Inc. to become the official betting site and odds provider for ESPN sports networks, replacing its previous partnership with Penn Entertainment Inc. [1] - The new agreement allows players to access DraftKings' sportsbook and daily fantasy contests through ESPN platforms starting December 1 [1] - Disney and Penn ended their 10-year $2 billion agreement due to a lack of significant market share capture in the sports betting sector [2] Group 1 - DraftKings' shares increased by 8.5% in early trading, while Penn's shares rose by 9.2%, indicating positive market reactions to the new deal [2] - The sports betting market, valued at $13.7 billion, is primarily dominated by DraftKings and FanDuel, with ESPN Bet struggling to gain traction [3][4] - ESPN Bet, which holds less than 3% of the mobile sports-betting market, will continue to be used for ESPN programming despite its low market share [4] Group 2 - Penn Entertainment will launch sports betting in the US under theScore Bet brand starting December 1, following the end of its partnership with Disney [4]