Dream Sight camera
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Owlet Broadens Its Product Ecosystem: Can New Devices Drive Growth?
ZACKS· 2026-01-20 18:36
Core Insights - Owlet, Inc. (OWLT) is expanding its product ecosystem to address a wider range of infant monitoring needs beyond a single-device offering [1] - The company is focusing on pairing wearable and camera-based devices to provide a comprehensive view of infant wellness [2] Product Development - In Q3 2025, Owlet launched the Dream Sight camera, its third-generation video baby monitor, featuring enhanced security and capabilities for future expansion [3] - Bundled offerings, such as combining the Dream Sock with camera products, are being emphasized to encourage multi-device adoption and create additional sales opportunities [4] Market Position and Competition - The competitive landscape in connected infant monitoring is intense, with companies like Masimo and iRhythm Technologies shaping adjacent markets [6] - Owlet's strategy of combining wearable and camera devices targets a specific niche in infant monitoring, which could enhance household adoption if executed effectively [9] Financial Performance - Owlet's shares have increased by 77.1% over the past six months, outperforming the Zacks Electronics - Miscellaneous Products industry's growth of 30.1% and the Zacks Computer and Technology sector's rise of 15.9% [10] - The Zacks Consensus Estimate for OWLT's 2026 loss has narrowed to 25 cents from 48 cents in the past 30 days, with an expected loss of 12 cents per share in 2025 [13]
Owlet's Data Flywheel Grows: Can AI Boost Lifetime Value?
ZACKS· 2026-01-09 16:45
Core Insights - Owlet, Inc. is transitioning from a connected baby monitor brand to a data-driven pediatric health platform, leveraging a growing dataset of infant health and sleep data from over 650,000 active devices and 85,000 paying Owlet360 subscribers [1][10] Data Flywheel and Monetization - The expanding dataset enhances Owlet's flywheel by increasing device adoption, which feeds more biometric and behavioral data into the platform, leading to improved insights and feature development [2] - Richer insights from the dataset increase the value of Owlet360, resulting in higher subscription attach rates, which have surpassed 25%, indicating early success in monetizing data [2] AI Integration - Owlet plans to incorporate AI-driven insights across its ecosystem, combining biometric data from Dream Sock with computer vision from the Dream Sight camera to provide personalized guidance on infant sleep and wellness [3] - The company aims to pilot generative AI features in early 2026, including tailored sleep coaching based on individual child patterns, which could enhance engagement and extend subscriptions beyond infancy [3] Long-term Healthcare Ambitions - The data flywheel supports Owlet's long-term goals in healthcare, including remote patient monitoring and telehealth initiatives, which could open higher-value channels beyond consumer hardware [4] Competitive Landscape - Masimo and Dexcom are relevant comparables, with Masimo focusing on clinically validated sensors and algorithms to drive decision support, while Dexcom monetizes continuous data streams through recurring revenue and analytics [6][7] - Both companies demonstrate how data scale and AI integration can significantly enhance lifetime value, a target for Owlet as it develops its dataset and AI capabilities [7] Financial Performance - Owlet's shares have increased by 73.3% over the past six months, outperforming the Zacks Electronics - Miscellaneous Products industry's growth of 20.6% and the Zacks Computer and Technology sector's rise of 19.1% [8] - The Zacks Consensus Estimate for Owlet's 2026 loss has improved to 25 cents from 88 cents in the past month, with an expected loss of 12 cents per share in 2025 [12]