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France competition watchdog greenlights local food mergers
Yahoo Finance· 2026-01-20 13:46
Group 1 - France's competition authority has approved a joint venture between frozen-vegetable suppliers Greenyard and Eureden, as well as a merger between local agricultural cooperatives Vivadour and Terres du Sud [1][3] - The joint venture will involve the transfer of activities from their subsidiaries, Gelagri Bretagne and Greenyard Frozen France, focusing on the production and marketing of private label and branded frozen vegetables and ready meals [3][4] - The local antitrust body found that the joint venture's market position is limited and that the merger will not significantly alter the competitive landscape in the vegetable supply markets in Brittany [4] Group 2 - Terres du Sud operates with 6,000 members and has locations across the Dordogne, Gironde, and Lot-et-Garonne departments in southwestern France, offering a range of food ingredients to manufacturers [5] - Terres du Sud's consumer-facing brands include Blason d'Or for poultry, Delmond L'Origine for duck meat, and Vallée Verte and O'natur for fruit juices, with O'natur focusing on a premium range for specialist networks [5]