Core Viewpoint - BrewDog has initiated a sale process by appointing AlixPartners to explore interest from potential buyers, with a short deadline for indicative offers set [1] Group 1: Company Background - BrewDog was founded in 2007 by James Watt and Martin Dickie, who are still shareholders despite stepping down from their executive roles [2] - TSG Consumer Partners, a US private-equity firm, owns 21% of BrewDog after investing in 2017 [2] Group 2: Recent Developments - BrewDog announced the closure of its spirits unit, BrewDog Distilling Co., which was established in 2016, ending production of several brands while continuing with its RTD brand [5] - The company has also made job cuts, citing a challenging market environment [5] Group 3: Financial Performance - In 2024, BrewDog reported a loss of £34.1 million ($46.6 million), a decrease from a loss of £62.7 million the previous year [6] - The operating loss for the group was £19.6 million, compared to £45.6 million in 2023 [6] - Net revenue for BrewDog was £280.2 million, slightly down from £280.9 million the year before, with nearly £254 million generated from the UK market [6] Group 4: Strategic Focus - BrewDog's spokesperson indicated that the company is regularly reviewing its options to ensure long-term strength and sustainability amid challenging economic conditions [3] - The appointment of AlixPartners is part of a structured process aimed at evaluating future investment opportunities, emphasizing a disciplined approach to strengthen the BrewDog brand [4]