Core Insights - E Ink has launched preorders for the Cream DaVinci, the first color-changing guitar utilizing E Ink Prism™ 3 technology, marking a significant innovation in the musical instrument market [1][3]. Product Features - The Cream Guitar DaVinci incorporates E Ink Prism 3 in its body, allowing for programmable, non-emissive color patterns that remain visible without power, enhancing personalization for artists [2][4]. - The guitar is designed with Cream Guitars' bold ergonomics and novel materials, ensuring both expressive personalization and professional performance [2]. Pricing and Availability - Preorders are available at an introductory price of $2,500 for the first 100 units, after which the list price will be $3,500 [3]. Company Statements - E Ink's Senior Director of Strategic Initiatives highlighted the positive response from artists towards E Ink Prism 3, emphasizing the goal of providing expressive, color-changing instruments [3]. - Cream Guitars' CEO stated that the DaVinci reimagines the guitar experience, combining professional sound quality with customizable aesthetics [4]. Sustainability Initiatives - E Ink's ePaper technology is noted for its energy efficiency, consuming power only when changing states, and the company is committed to using 100% renewable energy by 2030 and achieving net zero carbon emissions by 2040 [4][6]. - Cream Guitars complements E Ink's sustainability efforts with a focus on responsibly sourced woods and waste-minimizing production practices [4]. Event Participation - The DaVinci will be showcased at NAMM 2026 in Anaheim, California, providing an opportunity for artists, vendors, and media to experience the product firsthand [5].