Core Insights - TruGolf Holdings, Inc. is launching its new portable launch monitor, LaunchBox, globally on July 1, 2025, which aims to provide professional-grade accuracy at an accessible price point for golfers worldwide [1][4][8] Product Features - LaunchBox utilizes advanced hyper-speed camera technology to measure over 12 key shot metrics without the need for special balls or calibration, making it user-friendly for various environments [8] - The product is fully integrated with E6 APEX, offering features such as club fitting, access to over 1,500 virtual golf courses, gamified practice challenges, and broadcast-quality commentary powered by IBM watsonx.ai [6][7] Market Positioning - The launch of LaunchBox marks TruGolf's entry into the $300 million portable launch monitor market, targeting millions of home users and driving range regulars [4][5] - Priced at $2,200, LaunchBox is designed to be affordable for everyday golfers while maintaining the accuracy and realism that TruGolf is known for [8] Strategic Partnerships - The product enhances TruGolf's digital ecosystem through subscription-based software and strengthens its partnership with IBM, leveraging IBM watsonx.ai for smarter golf experiences [5]