Core Viewpoint - Kumho Tire, a global leader in tire manufacturing, has deeply integrated a decade of motorsport heritage into its brand, continuously collaborating with global sports IPs and automotive events to convey its brand core of "Technology Protection" to consumers [1][10]. Group 1: Sports Marketing Strategy - Kumho Tire utilizes sports marketing as a key strategy to enhance brand visibility, establishing partnerships across various sports including football, baseball, and rugby [2][4]. - Since 2016, Kumho Tire has maintained a long-term partnership with Tottenham Hotspur, aiming to engage fans in Asia and globally [2]. - In 2023, Kumho Tire entered a strategic partnership with AC Milan, becoming an official tire supplier and sponsor for five seasons, showcasing its brand to fans worldwide [2]. - The company has also collaborated with various football clubs in Korea and Europe, enhancing its sports marketing network through advertising and fan interactions [2][4]. Group 2: Motorsport Involvement - Kumho Tire's deep involvement in competitive motorsport serves as a testament to its technical capabilities, highlighted by its performance in the "eN1 Class" electric vehicle race, where it emerged as the tire manufacturer champion in 2024 [6][7]. - The company sponsors teams like "Kumho SL Motorsports" and "Indigo Racing Team," which achieved significant victories in the eN1 Class, showcasing the high performance of its tires [7]. - In 2024, Kumho Tire became the title sponsor of the "Kumho FIA TCR World Touring Car Series," providing specialized tires for all participating vehicles, which enhances its tire technology through track feedback [7][9]. Group 3: Product Innovation and Manufacturing - Established in 1960, Kumho Tire has built eight production bases and five R&D centers globally, with an annual production capacity of 64.5 million tires, serving 180 countries [12]. - The company is recognized for its technological innovation and green manufacturing, ranking among the top in the "Asian Brand 500" and becoming a significant player in the global tire market [12][14]. - Kumho Tire has formed stable partnerships with major automotive manufacturers, receiving accolades for its product design and brand strength [14]. - The company is committed to continuous investment in materials, smart connectivity, and green technology to evolve its product matrix, aiming to provide safer, more comfortable, and environmentally friendly travel experiences [15].