Core Insights - EOG 2.0 was launched at the ISPO event in Munich, marking a significant increase in member participation, with over 80 representatives attending, the highest in several years [1] - The program aims to enhance value for members and the outdoor sector by promoting collaboration and initiatives that protect people and the planet, with a strategic focus extending to 2027 [2] Organizational Structure and Goals - EOG will enhance its advocacy efforts in business, conservation, and activation, collaborating with organizations like FESI, EOCA, and IGOT to achieve its objectives [3] - Proposed changes to EOG's structure will focus on three core areas: Environment, Social Impact, and Governance (ESG), addressing climate action, human rights, and regulatory compliance [3] Engagement and Activities - Plans include various communication strategies, events such as European Outdoor Week and Outdoor Impact Summit, and educational initiatives through the European Outdoor Academy [4] - The association will leverage data projects like the Outdoor Market Intelligence Service (OMIS) and Sustainability Data Exchange (SDEX) to provide market insights and consumer trends [5] Membership and Industry Position - EOG is positioned as the voice of the European outdoor sector, with recent success in member recruitment indicating a strong industry need for collaboration and support [6]