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Mercedes taps the brakes on EV orders, citing low demand in the US
Business Insiderยท 2025-07-30 20:42
Core Viewpoint - Mercedes-Benz is pausing orders for its electric vehicles (EVs) in the U.S. due to declining demand among American consumers, affecting all variants of the EQS Sedan, EQS SUV, EQE Sedan, and EQE SUV [1][2] Group 1: Sales and Production - Total unit sales for Mercedes-Benz's battery electric vehicles (BEVs) dropped by nearly 25% year-over-year, from 45,843 units to 35,027 units [2] - The company began manufacturing the EQS SUV and EQE SUV at its Alabama plant in 2022 and added the Mercedes-Maybach EQS SUV in 2023 [3] Group 2: Market Conditions - The decision to pause orders follows the elimination of the $7,500 tax credit for new electric vehicles, which industry experts warn could make EVs less affordable, impacting various manufacturers [4] - EV sales in North America increased by only 5% in the first four months of 2024, contrasting with 25% growth in Europe and 35% in China [8] Group 3: Future Outlook - A representative from Mercedes-Benz expressed belief that American interest in electric vehicles will eventually rebound, despite the current challenges [9] - The company anticipates that the medium to long-term adoption rate of BEVs in the U.S. will gradually increase, albeit at a slower pace than previously expected [10]