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DraftKings, ESPN Launch Account Linking, 'Bet Your Bracket' Ahead Of March Madness - Walt Disney (NYSE:DIS), DraftKings (NASDAQ:DKNG)
Benzinga· 2026-03-06 17:29
DraftKings Inc. (NASDAQ:DKNG) stock slid slightly on Friday as the company detailed a new fan engagement initiative with Walt Disney Company (NYSE:DIS) through its ESPN platform.The collaboration aims to connect sports betting tools with ESPN's popular bracket contests before the upcoming college basketball tournaments.Partnership DetailsExecutives from DraftKings and ESPN revealed the initiative during the MIT Sloan Sports Analytics Conference.The companies plan to allow users to link sportsbook accounts w ...