Core Insights - The company is focusing on driving innovation and growth under the leadership of the new CEO, Tarun Lal, who emphasizes the importance of brand strengths and social connections [2][4][21] - The strategic plan aims to address executional failures and enhance operational excellence, with a clear focus on guest experience and financial success [5][9][21] Company Strategy - The company has identified key areas for improvement, including marketing, food and beverage offerings, operations, game introductions, and remodels [29][30][31] - A back-to-basics approach is being implemented to stabilize same-store sales and improve guest engagement [26][21] - The company plans to enhance its marketing strategy by simplifying messaging and leveraging its national sports viewing platform [29][78] Financial Performance - In Q2 2025, the company reported revenue of $557 million, with a net income of $11 million and adjusted EBITDA of $130 million, resulting in a 23% adjusted EBITDA margin [13][14] - Comparable store sales decreased by 3% year-over-year, impacted by the timing of the July 4 holiday [11][12] - The company generated $34 million in operating cash flow during the quarter, ending with $12 million in cash and $443 million in total liquidity [14][35] Operational Developments - The company has opened three new stores in Q2 2025 and plans to open a total of 11 new stores in fiscal 2025, with a strong pipeline for future openings [18][19] - A sale-leaseback transaction for two operating stores generated approximately $77 million, enhancing liquidity for future investments [16][17] Market Positioning - The company recognizes challenges in brand distinctiveness, retail marketing, and customer experience, which are critical for unlocking business potential [10][21] - The introduction of a revamped menu and focused promotions has shown positive results, particularly in the special events business, which has seen a 10% year-over-year revenue increase [27][28] Future Outlook - The company aims to grow same-store sales and free cash flow by focusing on five strategic areas: marketing, food and beverage, operations, games, and remodels [30][31] - The CEO believes the stock is undervalued and sees significant upside potential based on achievable financial results [21][36]

Financial Data and Key Metrics Changes - In Q2 2025, comparable store sales decreased by 3% compared to the prior year period, with a noted decline of 2.2% in the first five weeks of the quarter [11][12] - Revenue for the quarter was $557 million, with a net income of $11 million or $0.32 per diluted share, and adjusted EBITDA of $130 million, resulting in an adjusted EBITDA margin of 23% [13][14] - The company generated $34 million in operating cash flow during the quarter, ending with $12 million in cash and $443 million in total liquidity [13][14] Business Line Data and Key Metrics Changes - The special events business saw a revenue increase of nearly 10% year-over-year, contributing positively to overall performance [25] - The company opened three new stores in Q2 and has a total of eight new store openings year to date, with expectations for 11 new store openings in fiscal 2025 [17][18] Market Data and Key Metrics Changes - The company is focusing on international franchising as a growth driver, with agreements for over 35 additional stores in the coming years [18] - The company has seen a significant improvement in its special events business, which is driving brand engagement and awareness [25] Company Strategy and Development Direction - The management is committed to reinforcing a guest-first culture, delivering memorable experiences, and driving growth in sales and shareholder value [9][10] - The strategic focus includes improving marketing effectiveness, enhancing food and beverage offerings, and introducing new games to attract customers [26][28] - The company aims to simplify its marketing message and improve value perception among customers [38][79] Management's Comments on Operating Environment and Future Outlook - Management acknowledges macroeconomic headwinds but believes that delivering value will help the brand prosper [78] - The company is optimistic about improving performance through focused execution and believes the stock is undervalued with significant upside potential [20][32] Other Important Information - The company has implemented a new prototype for remodels that is expected to drive better results at a lower cost [23] - A sale-leaseback transaction for real estate assets has provided approximately $77 million in funds, enhancing liquidity for future investments [16] Q&A Session Summary Question: What are the comparable store sales trends for Q3? - Management did not quantify the numbers but indicated trends are consistent with Q2 [35] Question: Can you elaborate on value perception challenges? - Management believes the confusion in marketing has affected value perception and is working on simplifying messaging [36][38] Question: What are the near-term margin expectations? - Management anticipates moderated EBITDA margins in the second half of the year due to improved top-line performance and fewer one-off costs [44] Question: How is the eat and play combo performing? - The eat and play combo is seeing an 8% to 10% opt-in rate, with food upgrades contributing positively to sales [45] Question: How does the brand's transformation compare to past experiences? - Management sees similarities in brand distinctiveness and value perception challenges but acknowledges the complexity of the entertainment aspect [49][51] Question: What is the outlook on new store growth and CapEx discipline? - Management remains bullish on new store growth, expecting to maintain a 6% to 7% growth rate through new unit additions [53][55] Question: What changes have been made to game pricing? - The company has simplified game pricing to enhance value perception and increase customer dwell time [58][60] Question: Will marketing investments need to increase? - Management believes the current marketing spend is sufficient and will focus on refining the media mix for effectiveness [66] Question: What is the new adjusted EBITDA target? - The new target is set at $675 million, which management believes is achievable within the committed timeline [75]