Core Insights - Eggo is launching a limited-edition product, the Eggo Stranger Things Strawberry Waffles, inspired by Netflix's popular series, coinciding with the release of the fifth and final season [2][5] - The new strawberry waffles are made with colors from natural sources and are designed to enhance the viewing experience for fans during watch parties [2][6] - The product will be available at a suggested retail price of $3.59 for a 10-count box, with promotional giveaways of 11,000 boxes to fans through Instacart orders [5][6] Product Launch Details - The Eggo Stranger Things Strawberry Waffles will be available in select stores nationwide starting in October 2025 [5][6] - Fans can participate in weekly drops on specific Fridays in October to claim up to 11 boxes of select Eggo products, including the new strawberry waffles [4][6] - The limited-edition packs will also include Stranger Things Homestyle Waffles, ensuring a variety of options for fans [3][6] Marketing Strategy - Eggo aims to capitalize on the cultural phenomenon of Stranger Things, which has a significant fanbase and has been part of the series since its inception [5][9] - The marketing campaign includes social media engagement and promotional events to build excitement for the final season and the new product [6][9] - The collaboration with Netflix is expected to enhance brand visibility and drive sales during the show's final season [5][9] Company Background - Kellanova, the parent company of Eggo, is a leader in global snacking and frozen foods, with net sales of approximately $13 billion for 2024 [8] - The company focuses on creating better days through its trusted food brands and is committed to sustainable and equitable food access [8]