Core Insights - Kellanova is launching a seasonal lineup of limited-edition snacks for fall, featuring flavors and collaborations that cater to festive occasions and popular culture [1][2][3] Product Offerings - RXBAR is introducing a Pumpkin Spice Bar with 12 grams of protein, made from simple ingredients [6][7] - Pringles is releasing Glow-in-the-Dark cans and Spooky Snack Packs for Halloween [6] - Town House is offering Game Day Original Crackers, shaped like footballs, for tailgating and watch parties [5] - Pop-Tarts is bringing back Frosted Pumpkin Pie and introducing a mascot costume for Halloween [5] - Rice Krispies Treats is launching a Wicked-inspired product with shaped sprinkles and a promotional Emerald Ticket for movie access [3][4] - Cheez-It is providing Trick-or-Treat Pouches filled with bite-sized snacks, ideal for Halloween celebrations [4] Company Overview - Kellanova, listed on NYSE as K, is a leader in global snacking, with net sales of approximately $13 billion for 2024 [7][8] - The company aims to create better days and promote sustainable food access, targeting to impact 4 billion people by 2030 [8]

Core Insights - Eggo is launching a limited-edition product, the Eggo Stranger Things Strawberry Waffles, inspired by Netflix's popular series, coinciding with the release of the fifth and final season [2][5] - The new strawberry waffles are made with colors from natural sources and are designed to enhance the viewing experience for fans during watch parties [2][6] - The product will be available at a suggested retail price of $3.59 for a 10-count box, with promotional giveaways of 11,000 boxes to fans through Instacart orders [5][6] Product Launch Details - The Eggo Stranger Things Strawberry Waffles will be available in select stores nationwide starting in October 2025 [5][6] - Fans can participate in weekly drops on specific Fridays in October to claim up to 11 boxes of select Eggo products, including the new strawberry waffles [4][6] - The limited-edition packs will also include Stranger Things Homestyle Waffles, ensuring a variety of options for fans [3][6] Marketing Strategy - Eggo aims to capitalize on the cultural phenomenon of Stranger Things, which has a significant fanbase and has been part of the series since its inception [5][9] - The marketing campaign includes social media engagement and promotional events to build excitement for the final season and the new product [6][9] - The collaboration with Netflix is expected to enhance brand visibility and drive sales during the show's final season [5][9] Company Background - Kellanova, the parent company of Eggo, is a leader in global snacking and frozen foods, with net sales of approximately $13 billion for 2024 [8] - The company focuses on creating better days through its trusted food brands and is committed to sustainable and equitable food access [8]