Core Insights - Columbia Sportswear is implementing a leadership change by appointing Peter Bragdon and Joe Boyle as co-presidents, which is part of the company's long-term succession plans [5][7] - The company is focusing on revitalizing the Columbia brand through its "Accelerate Growth Strategy" and the new brand platform "Engineered for Whatever" [6] Leadership Changes - Peter Bragdon and Joe Boyle have been elevated to co-presidents, reporting to Tim Boyle, who remains CEO and chairman [7] - Bragdon will oversee international businesses and brands like Mountain Hardwear, Sorel, and prAna, while Joe Boyle will manage the Columbia brand and North American business [7] Brand Strategy - Columbia has refreshed its brand this year, launching a multiseason ad campaign and updating its visual identity across various channels [4] - The early response to the new brand platform has been positive, with plans for further media investments during the holiday sales period [6] Financial Performance - In the third quarter, Columbia's net sales increased by 1% year over year to $943.4 million, but net income fell by 42% to $52 million, and operating income dropped by 40% to $67.4 million [5]