Core Insights - The exchange-traded funds (ETFs) market is experiencing record inflows, with US ETFs attracting $171 billion in new assets in October, bringing year-to-date net sales to over $1.1 trillion, approaching total inflows for all of 2024 [2] - The market's strength is largely driven by a few tech-focused firms, with 48% of US equity firms down this year and 70% trailing the overall market, indicating underlying weaknesses despite the overall positive trend [3] - Active ETFs have seen unprecedented inflows, with $338 billion raised in the first three quarters of the year, surpassing total inflows from 2021 to 2023 combined [4] ETF Market Dynamics - The SEC's pending approval of dual share classes is expected to enhance the market share of active ETFs, benefiting investors through lower fees and increased tax efficiency [5] - JPMorgan led the sales in the ETF market with nearly $45 billion, driven by its Nasdaq Equity Premium Income ETF (JEPQ) and Equity Premium Income ETF (JEPI) [6] - The iShares US Equity Factor Rotation Active ETF (DYNF) was the top-selling active ETF, with sales of $10.1 billion [6] - First Trust, Innovator, and YieldMax launched the highest number of active ETFs, with 24, 23, and 19 respectively, while State Street launched the most products in the third quarter with 14 [6]