Core Viewpoint - GameSquare Holdings, Inc. is set to host a livestream on July 29, 2025, to discuss its innovative $250 million Ethereum treasury strategy aimed at achieving onchain yields of 8–14% [1][5] Group 1: Ethereum Treasury Strategy - The company plans to leverage a differentiated Ethereum treasury strategy designed to deliver superior onchain yields compared to traditional methods [1][5] - The ETH-focused yield program utilizes Dialectic's proprietary platform, Medici, which employs machine learning and automated optimization to achieve yields significantly above the 3–4% ETH staking benchmark [5] Group 2: NFT Strategy and Acquisitions - GameSquare's recent acquisition of the Cowboy Ape CryptoPunk is part of its broader NFT strategy, targeting annualized stablecoin returns of 6–10% [2] - This acquisition underscores the company's belief in the long-term cultural and financial value of digital assets [4] Group 3: Tokenization and Business Transformation - The company is pursuing the tokenization of key assets across its business, which is expected to unlock significant value in areas such as digital rights and IP monetization [3] - This initiative represents a critical phase in GameSquare's transformation into a market-leading, fully digital-native company [3] Group 4: Leadership and Vision - Justin Kenna, CEO of GameSquare, emphasizes the company's commitment to building a high-yielding onchain treasury and leading public markets in understanding onchain ecosystems [4] - The livestream is positioned as a pivotal moment for the company as it accelerates its strategic moves in the crypto space [4]