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Walmart Launches Digital Tools to Help Customers Find Benefits-Eligible Products
PYMNTS.comยท 2025-05-28 20:42
Group 1 - Walmart has introduced digital tools on its website and app to assist select customers in identifying over-the-counter (OTC), food, and wellness products eligible for purchase with Medicare Advantage supplemental benefits [1][2] - The new features include a "benefits program eligible" badge, filtering options for benefits-eligible items, and a benefits tracker to monitor spending [1] - Customers can scan items in-store using the Walmart app to check for the benefits-eligible badge, and they can unlock this experience by adding benefit cards to their Walmart account [2] Group 2 - Ralph Clare, senior vice president of health and wellness merchandising at Walmart U.S., stated that the initiative aims to streamline the health benefits shopping journey and provide convenient options for customers [3] - Walmart has also launched a digital platform called Everyday Health Signals, which offers AI-driven insights for healthier eating based on customers' retail history [3][4] - These digital tools are initially available to Medicare Advantage members with NationsBenefits, complementing other health-related programs offered by Walmart [4] Group 3 - Walmart has opened its largest centralized prescription fulfillment facility and plans to add two more, utilizing automation to enhance prescription fulfillment efficiency [5] - The company also conducts Wellness Days, providing free health screenings, which have benefited over 5 million individuals since their launch in 2014, particularly in rural and underserved communities [6]