Los Angeles, California--(Newsfile Corp. - February 25, 2026) - Chilco River Holdings, Inc. (OTCID: CRVH) ("Chilco River" or the "Company"), a beverage company focused on premium Bourbon, Tequila, and Ready-to-Drink ("RTD") spirits, announces that its wholly owned subsidiary, Excuse Wine & Spirits, Inc., has received formal label compliance approval from Mexico's Tequila Regulatory Council (Consejo Regulador del Tequila, A.C. - CRT) under Official Mexican Standard NOM-006-SCFI-2012.The approval (Dictamen N ...

Core Viewpoint - Chilco River Holdings, Inc. is launching Excuse Tequila Diamond Edition, a luxury tequila produced in Jalisco, Mexico, aiming to capitalize on the growing global tequila market and consumer demand for premium spirits [1][3][13]. Company Overview - Chilco River Holdings, Inc. focuses on the acquisition, development, marketing, and distribution of premium alcohol brands, including tequila, bourbon, and ready-to-drink offerings [15]. - The company aims to create long-term shareholder value through disciplined market expansion and strategic partnerships [15]. Product Launch - Excuse Tequila Diamond Edition is a high-quality, small batch Reposado Cristalino tequila, distilled and aged in the highlands of Jalisco, known for producing premium tequilas [2][3]. - The product features a unique diamond-shaped bottle design, intended to stand out in the market [2]. - Initial production orders have been placed, and the company is finalizing a long-term manufacturing agreement with a top distillery in Jalisco [3][12]. Market Positioning - The global tequila market exceeds $15 billion annually, with a projected compound annual growth rate (CAGR) of approximately 7-10% over the next several years [5]. - Premium and super-premium tequila segments are outpacing broader spirits category growth, particularly in the U.S. market [5]. - The rise of Millennials and Gen Z consumers is driving demand for high-quality, visually distinctive brands, aligning with the launch of Excuse Tequila [6]. Strategic Distribution - The company is in advanced discussions with regional and national distributors to launch in key test markets, including Texas, California, and Illinois [11]. - The anticipated launch of Excuse Tequila Diamond Edition is set for late March or early April, pending regulatory approvals [12]. M&A Activity - Recent M&A activity in the tequila sector highlights strong investor interest and high valuation multiples for premium brands [8][9]. - The acquisition of premium brands like LALO Tequila by major spirits companies indicates a consolidation trend within the industry [9]. Management Perspective - Management views the launch of Excuse Tequila as a transformational milestone, combining authentic production, luxury presentation, and a disciplined distribution model [13][14]. - The company believes that its strategic positioning and brand identity will enable it to achieve long-term growth in the premium tequila market [10][14].