Core Insights - The article highlights the growing influence of social media on travel decisions, particularly among millennials, with 80% relying on it for inspiration and planning [1][5] - Expedia has launched a new feature called Expedia® Trip Matching, which allows users to create travel itineraries directly from Instagram content, showcasing the company's commitment to innovation and meeting the needs of modern travelers [2][4] Company Overview - Expedia is recognized as one of the leading full-service travel brands, aiming to provide comprehensive travel solutions to enhance the travel experience for its users [3] - The company emphasizes its ability to understand traveler needs through insights and technology, offering a wide range of products across accommodations, transportation, and activities [4] New Feature Details - Expedia® Trip Matching is currently in beta and will soon be available to U.S. travelers, integrating AI-powered travel planning with Instagram [2] - The process involves users finding travel inspiration on Instagram, sharing it with Expedia, and receiving personalized travel recommendations and itineraries in response [5]