Core Insights - KFC is promoting its new $25 Extra Crispy Festive Feast and $4.99 Pot Pie as affordable holiday meal options, catering to the growing trend of takeout and delivery during Thanksgiving, with 37% of Americans opting for these services [1][2][8] - The brand's "Cluck Turkey" campaign encourages consumers to abandon traditional turkey dishes in favor of KFC's flavorful offerings, highlighting the introduction of a Gravy Flight with three distinct flavors [4][2] - KFC emphasizes comfort and connection through its holiday menu, aiming to provide a satisfying dining experience that resonates with consumers during the festive season [3][6] Product Offerings - The Extra Crispy Festive Feast includes an 8-piece bucket of Extra Crispy chicken, biscuits, two large sides of mashed potatoes, and three sides of gravy, designed to serve a family of four [2][8] - The Personal Pot Pie is reintroduced at a price of $4.99, marketed as a comforting meal option during the holiday rush [6][8] - KFC is also offering a Cajun-style deep-fried turkey for those who still prefer traditional turkey, available for pre-order in select states [5] Marketing Strategy - The "Cluck Turkey" campaign utilizes bold advertising to promote KFC's offerings as a flavorful alternative to traditional turkey meals, aiming to resonate with consumers who may dislike turkey [4] - KFC is leveraging social media and promotional items, such as holiday gift cards and themed merchandise, to enhance customer engagement and brand loyalty during the holiday season [7]