Why the Lines Between ETFs and Mutual Funds Are Blurring As investor preferences evolve and operational demands increase, asset managers are rethinking how traditional vehicles can coexist and even complement one another. Rather than positioning ETFs and mutual funds as competing wrappers, firms are exploring ways to unify their strengths. A key development is the introduction of mutual fund share classes within existing ETF structures. This approach allows managers to deliver a consistent investment strate ...