Core Insights - The Asia TV Forum & Market (ATF) is a significant platform for film and television trading in Asia, attracting global industry players and facilitating cultural exchange and business collaboration [1] Company Activities - Stellar Pictures participated in key events at the ATF, including the "Showcase Shanghai" promotion conference and the "International Cooperation Forum" at the China Pavilion [2] - The company showcased two series, "The Melody of Love" and "Fated Master and Disciple," emphasizing its commitment to innovative storytelling and cultural heritage [4] Series Overview - "The Melody of Love" features traditional Chinese instruments personified as "musical spirits," intertwining folk legends with emotional storytelling to promote cultural heritage [5] - The series has a star-studded cast with a combined fanbase exceeding 150 million, effectively engaging younger audiences with traditional culture [6] - "Fated Master and Disciple" tells the story of an orphan girl who becomes a powerful cultivator, rooted in Penglai mythology, and has surpassed three million advance reservations on domestic streaming platforms [10] Market Reception - Both series received significant attention and anticipation from domestic and international platforms after their presentation at the "Showcase Shanghai" [12] - Stellar Pictures' booth attracted a steady flow of international buyers and media representatives, leading to in-depth discussions on cultural globalization and high expectations for the series' release [13] Cultural Exchange - The series incorporate elements of intangible cultural heritage, such as ancient musical instruments and traditional costumes, allowing global audiences to experience Chinese tradition through cinematic storytelling [14] - Stellar Pictures aims to deliver stories that resonate on a deeper cultural level, sharing China's narratives and cultural joy with audiences worldwide [15]

Core Insights - The article highlights the global expansion of Chinese culture through the showcasing of high-quality content by Stellar Pictures at international events like MIPCOM and the Shanghai-London Screen Industry Forum [1][2][3] Group 1: Company Activities - Stellar Pictures presented multiple popular IPs, including "Love Between Fairy and Devil" and "The Sword," at MIPCOM, attracting significant attention from industry insiders and audiences [2][3] - The company participated in the "China Pavilion" series of events, which was organized by Shanghai Media Group and supported by various government bodies [2] - Stellar Pictures showcased its works at the Shanghai-London Screen Industry Forum, where over 200 representatives from various sectors attended [3] Group 2: Cultural Promotion - Stellar Pictures aims to promote Chinese stories and traditional culture globally, emphasizing the power of culture to transcend borders [6] - The company has successfully placed its dramas on major international platforms like Netflix, YouTube, and Rakuten Viki, contributing to cultural globalization [6] Group 3: Popularity and Reception - "Love Between Fairy and Devil" achieved remarkable success, topping charts in countries like South Korea, India, and Thailand shortly after its release [7] - "Love Game in Eastern Fantasy" also gained significant popularity, ranking first in multiple overseas regions and receiving high ratings on platforms like Rakuten Viki and IMDb [10] - Upcoming projects such as "The Sword," "The Melody of Love," and "Fated Master and Disciple" are expected to have strong global market potential due to their unique storytelling and themes [11] Group 4: Future Plans - Stellar Pictures plans to continue collaborating with global partners to share more profound Chinese stories with the world, aiming to enhance the appreciation of Chinese culture [12]