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Brad Zoelle Named President of Boston Whaler Aligning the Brand for Next Phase of Growth
Globenewswire· 2026-03-09 15:30
Core Viewpoint - Brunswick Boat Group has appointed Brad Zoelle as President of Boston Whaler, succeeding Lenn Scholz, who is leaving for new opportunities [1][4]. Group 1: Leadership Changes - Brad Zoelle has a strong background in strategic leadership and commercial impact within Brunswick, having previously served as General Manager of Mercury Marine APAC [2]. - Jerry Newton has been appointed as Vice President of Operations for Boston Whaler, bringing 25 years of operational expertise [4]. Group 2: Strategic Vision and Goals - Zoelle will focus on Boston Whaler's strategic vision, product innovation, operations, and commercial execution, aiming to build on the brand's legacy of innovation and quality [3]. - The leadership team aims to accelerate growth and deliver world-class products while maintaining a strong customer focus [4][5]. Group 3: Company Background - Brunswick Corporation is a leader in marine recreation, with a portfolio that includes over 60 brands, such as Mercury Marine and Boston Whaler [6][7]. - The company emphasizes innovation and consumer insights, aiming to redefine the future of the marine industry [6].