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FERRERO TO ACQUIRE WK KELLOGG CO
Prnewswire· 2025-07-10 12:52
Group 1: Acquisition Overview - Ferrero Group has agreed to acquire WK Kellogg Co for $23.00 per share in cash, totaling an enterprise value of $3.1 billion, representing a 40% premium to the 30-day volume weighted average trading price [1][6][7] - The acquisition aims to enhance Ferrero's portfolio and expand its presence in North America by adding WK Kellogg Co's iconic cereal brands [1][2] Group 2: Strategic Importance - This transaction is part of Ferrero's strategy to acquire and grow iconic brands, enhancing its overall footprint and product offerings in North America [2][4] - Ferrero currently employs over 14,000 people across 22 plants and 11 offices in North America, with a diverse portfolio including Nutella®, Kinder®, and Butterfinger® [2][4] Group 3: Brand Integration and Future Plans - Ferrero plans to invest in and grow WK Kellogg Co's well-known brands such as Frosted Flakes®, Froot Loops®, and Special K®, which are popular among American consumers [3][4] - The acquisition is expected to provide WK Kellogg Co with greater resources and flexibility to grow its brands in a competitive market [4][5] Group 4: Financial Performance - WK Kellogg Co anticipates second quarter 2025 net sales between $610 million and $615 million, with adjusted EBITDA expected to range from $43 million to $48 million [9][11]