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Chime CEO Chris Britt on business strategy as direct deposit platform
CNBC Televisionยท 2025-06-12 18:31
Customer Relationship & Engagement - Chime aims to be consumers' primary direct deposit relationship, helping them avoid fees, access short-term liquidity, build credit and savings [1] - Two-thirds (66%) of Chime's customer base uses it as their direct deposit account and primary account relationship [2] - The average customer makes over 55 transactions a month with Chime's card [3] - Customers interact with Chime's app and card approximately four to five times a day [3] - Customer love for Chime drives growth through referrals [4] Core Services - Chime provides services including helping members avoid fees, get access to short-term liquidity, build their credit and build their savings [1] - Chime is considered a primary financial dashboard for users [4]