Financial Data and Key Metrics Changes - Total revenue for Q2 2025 was $125.8 million, up from $122.2 million in Q2 2024, representing a year-over-year increase of 2.9% [24] - Company-operated restaurant revenue increased by 2% to $104.3 million, driven by a 1.2% increase in comparable restaurant sales and additional sales from two new restaurant openings [24] - GAAP net income for Q2 2025 was $7.1 million, or $0.24 per diluted share, compared to $7.6 million, or $0.25 per diluted share in the prior year [31] Business Line Data and Key Metrics Changes - Franchise revenue increased by 14.8% to $13.4 million, driven by IT pass-through revenue related to a new point of sale system and five new franchise openings [25] - Restaurant contribution margin improved to 19.1% from 18.6% year-over-year, with expectations for the full year to remain between 17.25% and 17.75% [29] Market Data and Key Metrics Changes - System-wide comparable store sales decreased by 0.7% in Q3 to date, with a 0.6% increase in company-operated restaurants and a 1.4% decrease in franchise restaurants [26] - Digital sales grew to 25.5% of total sales compared to 17.1% in the same quarter last year, indicating a significant increase in digital engagement [17] Company Strategy and Development Direction - The company is focused on menu innovation, operational improvements, digital growth, and unit development as key growth drivers [8] - A new brand campaign, "Let's Get Loco," was launched to modernize the brand and emphasize its commitment to quality [11] - The company plans to open at least 10 new restaurants in 2025, marking the largest system-wide unit growth since 2022 [19] Management's Comments on Operating Environment and Future Outlook - Management acknowledged a challenging macroeconomic environment but expressed confidence in the brand's long-term potential and the effectiveness of recent initiatives [27] - The company expects modest improvement in comparable sales trends for the remainder of the year, driven by brand relaunch momentum and new product offerings [26] Other Important Information - Food and paper costs as a percentage of company restaurant sales decreased to 24.4%, while labor costs decreased to 30.8% due to operational efficiencies [27][28] - The company completed 20 remodels in 2025, with remodeled locations seeing an average mid-single-digit uplift in sales [32] Q&A Session Summary Question: Can you elaborate on the challenging macro environment? - Management noted that consumer spending is cautious across income groups, with a pronounced focus on value [40] Question: What is the dynamic behind franchise traffic and check sizes? - Franchisees have been cautious with pricing due to previous increases, which has affected average check sizes [41] Question: What is the confidence level in accelerating unit growth? - Management expressed strong confidence in the pipeline, citing healthy average unit volumes and reduced build-out costs for new locations [45][46] Question: How did same-store sales trends progress through Q2? - There was sequential improvement in sales, particularly in May and June, but July has been choppier due to timing issues [52] Question: What are the initial reactions to the new menu items? - The new Fresca wraps and quesadillas have received favorable reception, contributing to increased transaction frequency [64] Question: What are the expectations for pricing and margins in the back half of the year? - Management expects targeted price increases of about 2.5% in Q3 and 2.7% in Q4, with a focus on maintaining margins despite the macro environment [72][75]