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Spectrum drops bold new offer after heavy customer losses
Yahoo Finance· 2026-02-19 22:33
Core Insights - Spectrum, operated by Charter Communications, is facing significant challenges in retaining internet customers, with a loss of 119,000 customers in the fourth quarter of 2025 [1][7] - The company attributes these losses to increased competition from phone carriers and dissatisfaction with pricing among consumers [2][3] Group 1: Customer Loss and Competition - Spectrum experienced a surge in customer cancellations, losing 119,000 internet customers in Q4 2025 [1][7] - The decision to raise monthly rates by $2 for older internet plans has frustrated customers, contributing to the cancellations [2] - Competition from mobile carriers like T-Mobile, Verizon, and AT&T, which offer more affordable fixed wireless internet services, is intensifying [3][4] Group 2: Market Environment - The U.S. housing market's low move rates and increased competition from fiber and fixed wireless providers are hindering Spectrum's ability to attract new customers [4][5] - The operating environment for internet sales is challenging, with low move rates and a shift towards mobile internet options impacting sales negatively [5] Group 3: New Product Launch - In response to customer losses, Spectrum has launched Invincible Wi-Fi, the first WiFi 7 service with 5G cellular and battery backup, aimed at addressing consumer pain points [5][6] - This new product allows seamless switching during power outages or network disruptions, with a battery unit that can last up to eight hours [6]