Core Insights - DICK'S Sporting Goods has launched a holiday campaign featuring college basketball star and rapper Flau'jae Johnson, titled "Greatest Wrapper in the Game," which showcases her wrapping skills for sports equipment [1][2][4] Company Initiatives - The campaign includes a social media giveaway where athletes can win limited-edition Flau'jae wrapping paper and signed memorabilia [2][3] - An in-store giveaway event will take place on November 15 at DICK'S House of Sport in Baton Rouge, offering the custom wrapping paper to the first 200 athletes without a purchase requirement [3] Marketing Strategy - The campaign aims to highlight the challenges of wrapping sports gifts while promoting DICK'S as a go-to destination for holiday shopping [4] - Flau'jae Johnson's involvement is intended to resonate with fans through her athleticism and musical talent, enhancing the campaign's appeal [4] Company Background - DICK'S Sporting Goods, founded in 1948 and headquartered in Pittsburgh, is a leading omni-channel retailer with various brands and a strong presence in the sports retail market [6][8] - The company is committed to supporting youth sports and has donated millions through its Foundation to assist under-resourced teams and athletes [7][8]