Core Insights - Early stage investor Taste Tomorrow Ventures (TTV) has made a minority investment in US-based ready-to-drink coffee maker Happy Products to support retail expansion, product innovation, and brand growth [1][3] - Happy Products, co-founded by Craig Dubitsky and actor Robert Downey Jr., offers a diverse range of coffee products including flavored lattes, cold brew RTDs, coffee pods, ground, and instant coffee [2] - Happy's products are available in over 16,000 retailers across the US, with more than 65,000 distribution points, including major retailers like Albertsons, Target, Walmart, and Kroger [3] Investment Details - TTV's investment in Happy is part of its $30 million fund, TTV Fund 1, which focuses on early-stage brands with revenues under $20 million [5] - This marks TTV's fourth investment from the fund, which also includes brands like Just Ice Tea and Juni sparkling tea [5] - The investment will also enhance Happy's marketing resources and support its go-to-market strategy [3][4] Market Position - The ready-to-drink coffee segment is experiencing significant growth, with Happy's innovative flavors and collaborations positioning it as a disruptive brand in the market [4] - TTV's managing director highlighted the appeal of Happy's brand to a large consumer segment, emphasizing its ability to capture shelf space and consumer attention [4] - Happy has launched limited edition products in collaboration with Bero and Tate's Bake Shop, further diversifying its offerings [2]