Core Insights - The hospitality industry in the Middle East is experiencing significant transformation, driven by unprecedented tourism growth, with an expected contribution of $367 billion to the region's economy and support for 7.7 million jobs by 2025 [2] Group 1: Investment in Aquatic Attractions - Resorts are increasingly investing in aquatic attractions to enhance guest experiences and drive revenue, with surf tourism projected to reach nearly $96 billion by 2030 [1] - The Grand Hyatt Dubai has partnered with WhiteWater to introduce the Middle East's first FlowRider® Triple within a newly opened 20,000 m² water park, aimed at boosting family demand and year-round profitability [1][2] - The addition of water parks is seen as a strategic move to attract families, extend guest stays, and increase overall property revenue, with average daily rates potentially increasing by $25–$150 per room [4] Group 2: Competitive Landscape - The hospitality market is becoming highly competitive, where exceptional service alone is insufficient to stand out; properties must invest in unique attractions [2][5] - The trend of adding aquatic amenities is not limited to Dubai, as seen with the Regnum Carya Golf & Spa Resort in Turkey and the Dead Sea Marriott Resort & Spa in Jordan, both of which have introduced new water parks and attractions to enhance guest retention [4] Group 3: Changing Guest Expectations - There is a shift in how hotel operators approach luxury, focusing on expanding guest expectations by providing extensive amenities that cater to families [3] - The emphasis is on creating complete destinations where guests can enjoy a variety of experiences without needing to leave the property [3][5]