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Jennifer Garner's Baby Food Company—Once Upon a Farm—Is Set for an IPO Today
Investopedia· 2026-02-06 17:50
Core Insights - Once Upon a Farm, a children's food company co-founded by actress Jennifer Garner, went public today, trading on the New York Stock Exchange under the symbol "OFRM" [1] - The company raised nearly $200 million through its initial public offering (IPO) by selling approximately 11 million shares at $18 each, which is within the marketed range of $17 to $19 [1] - The IPO price gives Once Upon a Farm a market capitalization of about $724 million [1] Financial Performance - Sales for Once Upon a Farm reached $110.6 million in the first half of 2025, marking a 68% increase from $65.8 million in the same period the previous year [1] - The company reported losses of approximately $28.5 million in the first half of 2025, compared to $4.2 million in losses during the same period last year [1] - Co-founder John Foraker expressed confidence in the company's future profitability, stating that they expect to be a very profitable company soon [1] Product Offering and Market Presence - Once Upon a Farm specializes in fresh and organic baby food products, including blended produce pouches, oat bars, frozen meals, and snacks [1] - The company's products are available at major retailers such as Amazon-owned Whole Foods, Walmart, Target, Costco, and Kroger [1] - The brand's focus on fresh ingredients was inspired by Garner's personal experience of making baby food at home due to dissatisfaction with store options [1]