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Is Ford Really Shifting Into Reverse With Electric Vehicles?
The Motley Fool· 2026-01-25 17:55
Core Viewpoint - Ford Motor Company is pivoting its strategy regarding electric vehicles (EVs), focusing more on hybrids and gasoline-powered vehicles due to slower-than-expected EV market growth in the U.S. [2][3] Group 1: Strategic Shift - Ford's decision to pivot away from full-electric vehicles will incur approximately $19.5 billion in special charges, including the discontinuation of the F-150 Lightning EV [3] - CEO Jim Farley emphasized that Ford is not retreating from EVs but is instead adjusting its approach to bring more affordable EVs to market [4] Group 2: Market Dynamics - The U.S. EV market has not developed as quickly as anticipated, prompting Ford to redirect investments towards more profitable vehicle segments [2][6] - Ford's Model-e division, responsible for EVs, reported a loss of over $5 billion in 2024, highlighting the need for a strategic realignment [6] Group 3: Future Plans - Ford plans to redesign its assembly line into an "assembly tree" to enhance production efficiency and reduce costs [4] - A new Universal EV Platform is set to launch a $30,000 midsize electric pickup by 2027, with expectations of early profitability [4]