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Mahou San Miguel enters Middle East with non-alc malt drinks NPD
Yahoo Finance· 2026-01-28 15:39
Mahou San Miguel has entered the Middle East with a new non-alcoholic malt beverage product, initially launching in Egypt. The brewer has introduced the Vamos by Mahou brand, a canned carbonated malt drink created “exclusively” for this market. The range includes four variants: classic toasted malt, pineapple with caramel, apple with cinnamon, and peach with vanilla. In a statement, Mahou San Miguel said the new malt drink represents the “natural evolution” of its strategy to diversify its non-alcoholi ...