In 2011, Porcini became the first-ever chief design officer for 3M, home of goods like Post-its and Scotch tape. He had climbed the ranks of the American company for nearly a decade, starting as a Europe-based designer in 2002 and rising to head of global design, based in Milan. From there, he helped 3M win many of its first design awards, for products like a video projector with an innovative method of showing images and a welding helmet that was 35% lighter. In 2011, Porcini made the move to 3M’s headquar ...