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Sazerac strikes deal to snap up Western Son
Yahoo Finance· 2025-10-02 11:11
Core Insights - Sazerac has acquired Western Son Vodka and Distillery, a craft distiller based in Texas, for an undisclosed amount, marking Sazerac's third acquisition in 18 months [1][4] - The acquisition includes all of Western Son's assets, production capabilities, and employees, although the exact number of staff joining Sazerac has not been confirmed [1][2] - Western Son was previously set to be acquired by Splash Beverage, but that deal was never finalized [3][4] Company Strategy - Sazerac's CEO, Jake Wenz, expressed excitement about the acquisition, highlighting Western Son's strong brand and the opportunity to enhance Sazerac's portfolio and production capabilities [2] - The acquisition aligns with Sazerac's strategy to expand its vodka offerings, which already include brands like Svedka and Wheatley Vodka [5] Market Context - The acquisition follows Sazerac's recent purchases, including Svedka vodka from Constellation Brands and Buzzball, a ready-to-drink cocktails producer [4] - Additionally, Sazerac has taken over the manufacturing and distribution of Coca-Cola's alcoholic ready-to-drink products, further expanding its market presence [5]