Summary of Conference Call on Food Delivery Subsidy Impact on Freshly Made Drink (FMD) Players Industry Overview - The analysis focuses on the food delivery industry in China, particularly the freshly made drink (FMD) segment, with key players including Guming and Mixue [1][2]. Key Points and Arguments 1. **Intensified Competition**: The competition among food delivery platforms has intensified, with Meituan, Ele.me, and JD increasing their investments and subsidies. The expectation is that this investment phase will last longer than previous cycles [1][10]. 2. **Earnings Forecasts**: The 2025 earnings estimates for Guming and Mixue have been revised upwards due to prolonged food delivery subsidies. Guming's adjusted net profit forecast is now Rmb2.2 billion, a 9% increase, while Mixue's is Rmb5.4 billion, a 1% increase [22][23]. 3. **Impact of Subsidies**: If the food delivery subsidy continues into Q4 2025, Guming could see a GMV growth of 10%-25% per store, while Mixue could see 6%-14% growth. If subsidies are removed in 2026, Guming and Mixue could face declines of 2%-9% and 0%-4% in GMV per store, respectively [2][30]. 4. **Regulatory Environment**: There are calls from regulators for more rational competition among delivery platforms, with initiatives aimed at reducing aggressive subsidy practices. This could lead to a more stable competitive landscape in the long term [11][30]. 5. **Store Expansion Trends**: The FMD industry has seen an acceleration in store count growth, with brands like Guming and Lucky Cup expanding rapidly. However, some brands continue to experience net closures [17][20]. 6. **Price Dynamics**: The competitive landscape has led to increased price activity, with brands adjusting prices to attract customers. For instance, Starbucks and Guming have both lowered prices for certain products [18][30]. 7. **Long-term Outlook**: Despite short-term volatility due to subsidy dynamics, the long-term outlook for Mixue and Guming remains positive, supported by their supply chain advantages and brand strength [8][22]. Additional Important Insights - **Delivery Volume Growth**: The food delivery industry is expected to see significant growth in order volume, with estimates of 46%-50% year-over-year growth in Q3 and Q4 2025 [30]. - **Investment in Infrastructure**: Platforms are also investing in kitchen infrastructure to enhance service efficiency and food safety, which could further impact competition [14][16]. - **Market Sentiment**: Investor sentiment towards delivery platforms will significantly influence the near-term share prices of Mixue and Guming, with concerns about potential GMV pullbacks if subsidies are reduced [3][8]. This summary encapsulates the critical insights from the conference call regarding the food delivery subsidy impact on the FMD industry, highlighting both immediate effects and long-term implications for key players.