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Sun World International and Pairwise Launch Strategic Partnership to Develop a Holy Grail of Produce – the Pitless Cherry
Globenewswire· 2025-09-19 12:47
Core Insights - Sun World International and Pairwise have formed a joint venture to develop specialty fruit, starting with a pitless cherry, aiming for a first-to-market position in high-quality pitless cherries [1][3] - The partnership combines Sun World's fruit breeding expertise with Pairwise's Fulcrum® platform, which accelerates the development of desirable crop traits [3][4] - Sun World will invest strategically to fund the development of this new fruit variety, leveraging its existing germplasm and breeding infrastructure [4] Company Overview - Sun World International specializes in fruit variety development and licensing, with a focus on sustainability and innovation in table grapes, mandarins, mangoes, stone fruit, and cherries [5] - The company has a history of pioneering convenience-focused innovations, including seedless varieties of grapes and watermelons, and has been active in fruit genetics for over three decades [2][5] Industry Context - The collaboration aims to address unmet consumer and grower needs by utilizing advanced plant breeding techniques to support sustainable agriculture and reduce waste [4] - Pairwise, co-founded by the inventors of CRISPR, focuses on gene editing to create climate-resilient and nutritious crops, enhancing the speed of agricultural innovation [6]