Core Insights - HQD has officially announced a brand renewal, marking a significant milestone in its 11-year journey as a global vape brand [2] - The brand refresh aims to align with consumer demands for premium products that evoke feelings of energy, fun, and inner peace [3] Brand Identity Transformation - HQD's new visual identity features a reimagined brand color, Brighter Orange, symbolizing vitality, curiosity, and confidence [5][6] - The refreshed slogan "Let's Fresh the Moment" reflects HQD's commitment to sharing freshness and presence with users [7] - The renewed Q symbol integrates vapor particles and airflow, representing a balance between technology and emotion [9] Digital Presence Enhancement - HQD has redesigned its official website to match its fresh and energetic vibe, featuring cleaner layouts and smoother navigation [11] Product and Experience Focus - The company continues to deliver personalized and reliable products while innovating for richer global vaping experiences [12] - HQD aims to provide vitality and gentle-healing in a fast-paced world, acting as a supportive presence for users [13]