Workflow
GWM POER
icon
Search documents
GWM Unveils its Global Strategy at Auto Shanghai 2025: From China’s GWM to a Global Brand
Globenewswire· 2025-04-23 20:00
Core Insights - GWM unveiled its new global strategy and brand logo at the 21st Shanghai International Automobile Industry Exhibition, marking a significant step towards becoming a leader in intelligent mobility and automotive innovation [2][3] Product and Innovation - GWM showcased two core product clusters: "Smart Tech Lifestyle" and "Off-Road Powerhouse," highlighting its diverse offerings including HAVAL, WEY, ORA, TANK, POER, and SOUO Motorcycles [1] - The company invested 500 million yuan to establish the largest safety testing facility in Asia, enhancing the safety performance of intelligent new energy vehicles [3] - GWM's technological advancements include a clean and efficient 2.4T diesel powertrain and a comprehensive hybrid ecosystem with various intelligent all-wheel-drive systems [8][9] Global Strategy - GWM implements a "Global Standards + Local Customization" strategy, ensuring quality and safety while customizing products for different markets [3][4] - The company has established a presence in over 170 countries and regions, integrating into local communities and responding to unique market demands [10][12] - GWM's globalization strategy focuses on "Ecosystem Expansion Abroad," encompassing R&D, manufacturing, supply chain, sales, and services [12][14] Brand Development - The newly launched GWM Beacon emblem symbolizes the brand's commitment to global expansion and the integration of its domestic and international identities [13] - GWM emphasizes the belief of "One GWM," aiming to unify its global presence and enhance product and technology evolution [14]