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多家手机厂商取消Air机型
Xin Lang Cai Jing· 2025-11-27 01:53
Core Insights - Major smartphone manufacturers such as Xiaomi, OPPO, and vivo have canceled their Air model projects, opting to integrate eSIM technology into their regular models instead [1][3] - The iPhone Air has underperformed in the market since its launch, leading to significant production cuts by key suppliers like Foxconn and Luxshare [3][4] - Huawei's Mate 70 Air has shown promising sales, indicating a potential shift in consumer preference towards devices that balance thinness with performance [7][10] Group 1: Market Trends - The Air model category is facing challenges globally, with shipments falling short of expectations for both iPhone Air and Samsung Galaxy S25 edge [7] - The ultra-thin design of smartphones, particularly those under 6mm, presents structural challenges that compromise essential features like camera quality and battery life [7] Group 2: Competitive Landscape - Huawei's Mate 70 Air, priced from 4199 yuan, has achieved monthly sales of around 10,000 units, with daily sales exceeding 5,000 during the Mate 80 series launch period [7] - Analysts suggest that Huawei's Air model better meets user demands in terms of battery life, camera, and audio quality compared to Apple's offering, despite being slightly thicker [10] Group 3: Industry Dynamics - The smartphone market is undergoing continuous iteration and adjustment, with manufacturers needing to consider comprehensive product compatibility rather than relying solely on brand appeal or individual features [10]