Core Insights - DouYu International Holdings Limited reported a 2.1% year-over-year increase in total net revenues for Q2 2025, reaching RMB1,053.9 million (US$147.1 million) compared to RMB1,032.0 million in Q2 2024 [5][10] - The company achieved a net profit of RMB37.8 million (US$5.3 million) in Q2 2025, a significant turnaround from a net loss of RMB49.2 million in the same period last year [16][10] - Revenues from innovative businesses, advertising, and others surged by 96.8% to RMB476.1 million (US$66.5 million), accounting for 45.2% of total revenue, compared to 23.4% in the same period last year [7][10] Financial Performance - Livestreaming revenues decreased by 26.9% to RMB577.8 million (US$80.7 million) due to a decline in both the number of paying users and average revenue per paying user [6][10] - Gross profit increased by 68.5% to RMB141.9 million (US$19.8 million), with gross margin expanding to 13.5% from 8.2% in the same period last year [13][10] - Cost of revenues decreased by 3.8% to RMB912.0 million (US$127.3 million), driven by a reduction in content costs and revenue-sharing fees [8][9] Operational Highlights - Average mobile monthly active users (MAUs) for the livestreaming business were 36.4 million, down 11.4% year-over-year, attributed to fewer official tournament broadcasts [4][10] - The number of quarterly average paying users for the livestreaming business was 2.8 million, with an average revenue per paying user (ARPPU) of RMB255 [11][10] - Revenues from the voice-based social networking business reached RMB295.8 million, with average MAUs of 462,800 and monthly average paying users of 81,000 [11][10] Cost Management - Sales and marketing expenses decreased by 20.0% to RMB61.6 million (US$8.6 million), while research and development expenses fell by 44.9% to RMB27.6 million (US$3.9 million) [14][15] - General and administrative expenses decreased by 17.9% to RMB39.8 million (US$5.6 million), reflecting reductions in staff-related expenses [15][10] - Bandwidth costs decreased by 38.9% to RMB48.6 million (US$6.8 million), attributed to improved bandwidth allocation and reduced peak usage [12][10] Future Outlook - The company plans to continue enhancing user experience and optimizing cost efficiency while navigating a complex and volatile livestreaming industry in the second half of the year [3][10] - DouYu remains committed to offering premium products such as gaming tournaments and entertainment events, ensuring sustainable development of its platform and content ecosystem [3][10]