Core Concept - The Garden Veggie™ Snack Suit is introduced as a limited-edition product designed for families to enjoy game day snacks without the mess, featuring practical design elements to enhance the snacking experience [1][4][10] Product Features - The Snack Suit includes removable wipe zones for easy cleanup during snacking, allowing families to stay engaged in the game without interruptions [9] - It is made from cotton and dyed using botanical colors, ensuring a unique and safe product that reflects the brand's commitment to natural ingredients [6][9] - The suit features playful catchphrases and a color palette inspired by the brand's vegetable ingredients, enhancing the fun of game day snacking [9] Brand Commitment - Garden Veggie Snacks™ emphasizes its dedication to providing snacks free from artificial flavors and preservatives, using only natural colors, catering to health-conscious families [2][5] - The brand aims to deliver enjoyable snacking experiences that bring families together during game days, reinforcing its position in the better-for-you snacking category [7] Availability - The Garden Veggie™ Snack Suit will be available for purchase starting November 17 for $50, with a second drop on November 24, highlighting the limited availability and exclusivity of the product [4][5]

Core Insights - Garden Veggie Snacks™ has announced a significant reinvention of its product line, introducing new recipes made with avocado oil and a new sweet potato variety, aimed at enhancing flavor and quality for both kids and parents [2][4]. Product Innovation - The new lineup includes Garden Veggie Straws and Garden Veggie™ Puffs, which are now made with avocado oil, real cheese, and feature modernized packaging [2][4]. - A fourth variety of Garden Veggie Straws made with sweet potato has been introduced, alongside existing flavors like Sea Salt, Zesty Ranch, and Screamin' Hot [5]. Market Launch - The revamped products will debut at Target starting in late September, with plans for expansion to additional national retailers in the winter and into the new year [3][4]. Brand Philosophy - The company emphasizes transparency and ingredient innovation, focusing on delivering snacks that are both enjoyable and healthy, without artificial flavors or preservatives [3][4]. - The brand aims to create a positive snacking experience for families, making snack time enjoyable for both kids and parents [3][4]. Company Background - Garden Veggie Snacks™ is part of the Hain Celestial Group, a leader in the better-for-you snacking category, committed to providing a range of delicious snacks for families [5][7].