Core Insights - DirecTV is facing significant challenges as consumers increasingly abandon cable services in favor of streaming platforms, with 83% of Americans now using services like Netflix and Amazon Prime Video compared to only 36% subscribing to cable or satellite TV [1][2] - The company has not consistently reported its quarterly customer losses, but a recent report indicated that cable providers lost 1.03 million subscribers in Q2 2024, with satellite services like DirecTV losing 495,000 TV customers [2] - In response to customer losses, DirecTV is shifting its focus from satellite TV services to developing its streaming business [3] Product Developments - In 2023, DirecTV launched its Gemini devices, which integrate live TV and streaming apps into a single device, and has since added features like multi-channel viewing [4] - The company plans to introduce AI-generated custom screensavers for Gemini devices by early 2026, allowing users to insert themselves into on-screen images for shopping purposes [5][6] - Users will be able to create personalized AI-generated videos and customize images by interacting with the Gemini TV remote, showcasing the integration of AI technology into the user experience [7]